F3. fall short of / fallback / fall back on

1. fall short of
: fail to reach the standard that you expected or need

: "Fall short of" means to fail to reach a target, standard, or desired outcome. When something "falls short of" expectations, it means it did not meet or achieve what was expected.

ex) The hotel fell far short of their expectations.
ex) Your performance at work has fallen short of what is required in this company.
ex) For the second quarter, Coca-Cola reported better-than-expected profit, though revenue fell short of expectations.
ex) The documents submitted fall short of the necessary requirements, and are therefore likely to be rejected by the authority.

ex) The documentation submitted fell short of the established requirements, leading to its non-approval by the pertinent authority.

 

 

2. fall back on

: The phrase "fall back on" typically means to resort to or rely on something, especially in the absence of a preferred option or solution. It often refers to a secondary or alternative strategy, method, or means of support.

: to use somebody/something when the situation is difficult or other people/things have failed

 

ex) When her health insurance was canceled she had nothing to fall back on.

ex) She fell back on her usual excuse of having no time. 

ex) when a 4G phone can't find a 4G network, it falls back on 3G

ex) She didn't win the scholarship, so she will have to fall back on her savings to pay for college.

ex) Our primary supplier didn't deliver on time, so we had to fall back on our backup supplier.

 

3. fallback

: In Business English, "fallback" refers to an alternative plan or method that can be used if the original one fails.

 

ex) What’s our fallback if they don’t come up with the money?

ex) The company had a fallback strategy in case the new product did not meet sales expectations, which involved promoting their older, popular products.

ex)
Chris: We're running a bit low on the main ingredient for our top-selling dish.
Jordan: If we run out, we've prepared a special menu as our fallback that doesn't rely on that ingredient. Customers will still have delicious options.

ex) 
Taylor: I've secured the venue for the product launch on the 15th.
Casey: Great! What if something happens and the venue cancels on us?
Taylor: Don't worry, I've also booked a secondary location as our fallback option.

ex)
Alex: I'm really confident our new advertising campaign will boost our sales.
Jamie: And if it doesn't?
Alex: We have a fallback plan. We'll collaborate with some social media influencers to gain more traction.