I1. in place of sth / in general / in the face of

1. in place of 

: If one thing or person is used or does something in place of another, they replace the other thing or person.

: as a substitute or replacement for someone or something

 

ex) I used almond milk in place of regular milk in the recipe.

ex) Use milk in place of [=instead of] water for creamier hot chocolate. 

ex) I believe that the general population would benefit from consuming more olive oil in place of butter.

ex) Insert the word 'tiger' in place of 'lion'!

ex)

Manager: "Emma, since you're experienced in this department, we need you to work on the Johnson account in place of Mike while he's on vacation."
Emma: "Of course, I'll take over the account in his absence."
ex)
Developer: "We could consider using cloud storage in place of physical servers to save on infrastructure costs."
Team Lead: "That sounds like a good idea. It could also enhance our scalability."
ex)
Logistics Manager: "Due to the current restrictions, we have to use sea freight in place of air freight for our international shipments."
CEO: "Let's assess the impact on delivery timelines and inform our clients accordingly."
ex) 
Consultant: "Given the current market trends, it may be wise to focus on digital marketing strategies in place of traditional advertising methods."
Marketing Head: "I agree, we've been seeing a higher return on investment from our digital channels."

 

cf) She couldn't attend the meeting, so she sent her secretary in her place. 
cf) I will serve the Emperor in my father's place.

 

2. in general
: in most cases, usually
: "In general" is a phrase used to mean "usually" or "as a rule". It helps to communicate that what you're about to say applies in most situations, but not necessarily all. 

 

ex) In general, Japanese cars are very reliable and breakdowns are rare. 
ex) In general, we've found that when skills are standardized, they are more likely to be threatened by automation or AI.

ex) Our software, in general, helps companies reduce their operational costs by 20%, although the exact savings can vary depending on the size and nature of your business.

ex) In general, our main focus has been on domestic markets, but we should start looking at international opportunities as well.

 

3. in the face of 
: even though sth, usually a danger, problem or unpleasant situation exists. (문제, 어려움 등 에도 불구하고)
: "In the face of" is a phrase often used to refer to confronting, opposing, or enduring something that is difficult or threatening. It can be used to highlight resilience, courage, or determination.

 

ex) In the face of very dangerous conditions, they managed to rescue all the men from the ship.
ex) She showed great courage in the face of danger.
ex) In the face of insuperable difficulties, the wounded soldiers maintained their courage.

ex) During a team meeting:
Manager: "In the face of these new market challenges, we must remain innovative and adaptive. We cannot let these obstacles prevent us from reaching our goals."
ex) In a business plan:
Entrepreneur: "Our company will maintain ethical sourcing practices, even in the face of cheaper, but less ethical alternatives."
ex) During a financial review:
CFO: "In the face of the recent economic downturn, our financial resilience has allowed us to remain profitable. This is due to our strong cost-management measures."
ex) Speaker: "Successful businesses are those that remain undeterred in the face of adversity. They see challenges as opportunities for growth and improvement."